Cellar online
As a UI designer working on Waitrose Cellar, I focused on creating an intuitive and visually appealing platform for our customers to explore and purchase our extensive range of wines, spirits, and exclusive drinks. My work involved designing seamless navigation to discover beverages by type, grape, origin, and occasion. I constantly refined the user journey for browsing our curated mixed cases and premium fine wine selections, ensuring a smooth and engaging experience from discovery to checkout.